Social media marketing campaign analytics

Thuzi provides end-to-end solutions that give e-commerce businesses the power to attribute real value to their social media efforts. Traditional e-commerce solutions only provide onsite analytics but Thuzi's social e-commerce solutions unlock the complete socially optimized potential of your web properties.

Thuzi utilizes Facebook's Open Graph protocol to create a customized and unique social shopping experience for your customers. Thuzi's online commerce solutions track the viral reach and resulting actions associated with every social interaction. Start with a Facebook Like, share or other social action and discover its complete viral lifecycle.

Facebook social media analytics tool Social media marketing campaign analytics social media publishing tool

To aid online commerce sites, Thuzi has developed a version of the Thuzi Social Media Platform to specifically address the needs associated with socially enabling web properties and managing social media marketing campaigns. The platform serves as a complete management hub for socially optimized e-commerce sites and social media marketing campaigns.

In addition, Thuzi's proprietary technology allows brands to gain insight into their top customers, including their level of influence. Identifying brand influencers is invaluable as it allows for individualized analytics of brand interaction, social reach and demographic profiling. This data allows for pinpointing your target audience, refining your brand messaging, optimizing your marketing campaigns and more.

Thuzi's social solutions are fully customizable and can be developed to connect seamlessly into your existing shopping cart and content management solutions.


90 percent of online consumers trust recommendations from people they know. (Erik Qualman, Socialnomics, via Search Engine People, July 2010)