Outback Steakhouse realized the power of social media marketing early on and teamed up with Thuzi to deliver a generous (and delicious) deal to their Facebook Fans. In 2009, Outback kicked off their social media marketing efforts to help leverage the viral nature of Facebook promotions. Thuzi provided Outback the vehicle to reach an impressive 500,000 Facebook participants in a record time of only 18 days and generate millions of earned impressions! Since then, Outback has launched numerous successful customer engagements on both Facebook and Twitter, and they now sit comfortably at over 2 million Facebook Fans. Their consistent focus on keeping their customers socially engaged and their brand top of mind has proven to be a successful marketing strategy.
We created a custom social application for Outback Steakhouse using Cloud Computing. This application became Microsoft's most viewed case study in history.